Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life by Boothman Nicholas

Author:Boothman, Nicholas [Boothman, Nicholas]
Language: eng
Format: epub
Publisher: Workman Publishing Company
Published: 2010-05-26T04:00:00+00:00

For example, a man with a serious attitude and a set of bankers’ pinstripes to match presents a facade of total authority. But if you add a pair of bright red suspenders to that pinstriped suit, the businessman immediately becomes more approachable. How sure am I about this? Well, who’s going to feel threatened by Larry King while he’s keeping his pants up with his trademark suspenders? They make him look like the intelligent good sport that he is.

A woman can present the same serious facade of authority by showing up in the modern business uniform of dark suit and sensible heels. But like the suspender-wearing banker, she can show her approachability by adding a flash of color with a bright scarf or a piece of whimsical jewelry.

Dress for Success

Do looks really matter? The answer is yes. Image has a very real impact on your ability to convince people, and like it or not, wardrobe plays a big part in those crucial first ninety seconds when you’re scrambling to make a connection.

Creating the first impression that you desire is all about imagination. Muldoon told me, “Dress for the job you want—not the job you have. Let your boss picture you giving important presentations, not flogging classifieds over the phone. Use your wardrobe as a way to present your personality with style.”

Your personal style will continue to exert a strong influence over career advancement because, yes, if we don’t actually know the author, we do judge a book by its cover. Putting it another way, the great doyenne of fashion Coco Chanel said, “If a person is poorly dressed, you notice their clothing; but if they are impeccably dressed, you notice the person.”

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